What kind of imagery do you want in your blog posts’ featured images? Should you use graphs and charts in your articles? Or perhaps your posts should be entire without any images? Knowing your audience and the emotion you want them to feel around your brand will help you define your brand voice. These two brands have very different audiences and use different styles and tones.Īsk yourself a few questions: do you want to associate your brand with humor, professionalism, positivity, or some other emotion. And compare that to how Investopedia writes for its audience. Take a look at Old Spice’s tone in their web copy. Your writing also needs to sound appealing and friendly to your readers.Īnd the best way to do this is to create a specific tone of voice. It isn’t enough to provide valuable information in your blog content. So, make sure that you avoid fonts that are elaborate or fancy and pick a size that’s above 14px so that it’s visible on desktop and mobile screens. Your body font and font size will impact how easy it is for users to read your main content. I suggest using AI-based font pairing platforms to help you choose your body fonts and heading fonts too. You need to have consistent fonts for your entire website. Similarly, when you’re targeting an audience interested in art, stylized fonts will strengthen your brand image.Ĭreate a buyer persona so that you have a meaningful purpose driving your styling choices. When you define what your target market looks like, you’ll have a guide that’s meaningful and leads to success.įor example, if you’re aiming to win over an audience that cares about the environment then opting for green and other colors associated with conservation makes sense. Learning about your audience is an important step that should drive all your marketing. Let’s get started and look at the particulars of how you can build an informative style guide that supports your branding efforts.
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How to create a style guide for your blog It’s a form of documentation that prevents you from losing important information if your employees leave or change roles. When you make a style guide, you enable something that makes your blog look attractive and trustworthy: consistency.Īnd most importantly, style guides make it possible for new authors in your business to quickly learn how to write for your blog. Similarly, without a style guide, posts written by different people in your business will sound completely unalike and inconsistent. The appearance of your blog plays a huge role in whether people even take the time to your content.īlog posts that use varied fonts will create a jarring experience for users. A style guide includes things like fonts, tone of voice, and other details. This guide is typically in the form of a document and it’s saved in your internal database that’s available to your blogging team.Īnd it consists of important standards that you and your team need to follow when creating content.
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What is a style guideĪ style guide is a manual that describes the rules and guidelines that you need to follow for your blog.
Let’s learn everything about what a style guide is, why you need one, and how to build it. Your brand style guide will also affect how your customers perceive you.
And the effect of this activity will impact your business for many years and you need to get it right at the very beginning. When you have your style guide in place, you’ll shape your brand image. But there’s a key element that impacts the success of your blog to a high degree: your brand’s style guide. When building a blog, the focus is usually on the actual content and the overall website design.
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